2025 Updates Demo
Brand positioning, naming, brand development, website & social
Background
The UK no-and low-alcohol market is growing fast, fuelled by younger consumers cutting back and older cohorts prioritising health. Twenty was created as a 20% ABV gin alternative that delivers a full gin taste with moderation.
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The website was designed to educate consumers on the benefits of low-alcohol spirits and inspire the moment of consumption. It showcased Twenty’s flavour story — born of persistence, craft, and precision — while offering cocktail recipes and a curated shop for customers to recreate the experience at home. Built on Shopify, the bespoke design preserved the brand’s bold aesthetic and flexibility on a platform known for its rigidity.
Spreading the spirit of smarter drinking
The website was designed to educate consumers on the benefits of low-alcohol spirits and inspire the moment of consumption. It showcased Twenty’s flavour story — born of persistence, craft, and precision — while offering cocktail recipes and a curated shop for customers to recreate the experience at home. Built on Shopify, the bespoke design preserved the brand’s bold aesthetic and flexibility on a platform known for its rigidity.
The website was designed to educate consumers on the benefits of low-alcohol spirits and inspire the moment of consumption. It showcased Twenty’s flavour story — born of persistence, craft, and precision — while offering cocktail recipes and a curated shop for customers to recreate the experience at home. Built on Shopify, the bespoke design preserved the brand’s bold aesthetic and flexibility on a platform known for its rigidity.
A SPIRITED BRAND FOR A GROWING LOW-ALCOHOL MARKET.
The UK no- and low-alcohol market is growing fast, driven by younger consumers cutting back and older cohorts seeking balance, yet credible low-alcohol spirits remain rare. Twenty was created to fill that gap — a 20% ABV gin alternative delivering full flavour and sociability without excess.
We built a bold, modern brand that made moderation desirable, combining a confident name, street-inspired identity, and on-shelf messaging that clearly conveyed its benefits. The result is a spirited, fun-loving brand that resonates across generations and stands out as a credible new voice in a rapidly expanding category.
Right aligned A SPIRITED BRAND FOR A GROWING LOW-ALCOHOL MARKET.
The UK no- and low-alcohol market is growing fast, driven by younger consumers cutting back and older cohorts seeking balance, yet credible low-alcohol spirits remain rare. Twenty was created to fill that gap — a 20% ABV gin alternative delivering full flavour and sociability without excess.
We built a bold, modern brand that made moderation desirable, combining a confident name, street-inspired identity, and on-shelf messaging that clearly conveyed its benefits. The result is a spirited, fun-loving brand that resonates across generations and stands out as a credible new voice in a rapidly expanding category.
“THE APP elevated OUR client experience, reinforced our positioning as an innovator in luxury travel, and created new efficiencies in how we deliver personalised journeys.”
