Aman Jet Expeditions: Integrated Mirco Site
UX and Website Design
Aman is the high end exclusive hotel and lifestyle brand. Remote Lands is the leading travel provider in Ultra Luxe travel to Asia. Aman and Remote Lands have formed a unique partnership to bring their clients small-group private jet adventures showcasing the culture, history, cuisine and spirituality of an incredible diversity of Asia’s destinations—in just one journey.
Insight
With a cohort used to travelling in comfort and style with service finely tuned to their individuals needs; providing a clear insight into the experience, and in particular service level, is key for providing the confidence to convert for this type of client. Meeting desires and matching expectations of customers is a delicate balancing act. As a group travel experience, just a small misunderstanding of the Aman Jet experience can jar with rooted preferences and quickly put customers off. The UX and content experience
The Spark
Highlighting the incredible experiences and, importantly, the benefits of group travel, were key objectives of the UX to generate conversion. Page structures, content, and hierarchy were designed to alleviate customer tensions and inspire. Content was designed to promote the incredible itineraries and cultural experiences of an Aman Jet Expedition. In tandem, content reassured its target audience that the service catered for a cohort used to the comforts of high-end personalised services.
