Arkle Company Brochure
Print Design
Arkle is a private equity business specialising in the purchase and turnaround of divested divisions and distressed companies. Opening the door with corporates looking to divest is traditionally done via networking and relationship building. Demonstrating synergies and a proven track record is vital to getting a foot in the door. The pipeline bottleneck tends to be getting time with people. To open this up, Arkle wanted to create a brochure that set out its raison d’etre, connect with its audience emotionally, and accelerate reputational awareness.
The Insight
The competition's messaging tends to focus on the financials and corporate mechanics of divesting when it comes to describing success. This leads to a dry and lukewarm presentation of their businesses, often failing to communicate the human aspects of divesting that play a major role in decision-making. In addition, the reputational impact of a poorly selected partner for divesting is underestimated in their literature.
The Spark
Arkle's natural focus on investing in people and working collaboratively and transparently with sellers is a key point of difference. Communicate these points of difference through human stories of acquisition and turnaround success. Show how Arkle’s approach to divesting is about identifying the value in people and giving them the tools they need to turn distressed businesses around and take ownership of their futures, how this benefits the community at large and protects the reputations of corporates divesting.
Mark Sargent Arkle Partners Founder & CEO
