ByGraziela
Brand Animation
Bygraziela is a homeware and children’s originating from Germany. The company has seen steady growth, amongst a retro fan base back home in Germany. The business wanted to reach out and grab the attention of new customers in an increasingly noisy space.
Insight
The brand had no real positioning, relying on its retro roots from back in the 70’s. ‘Kid’s Love Colour’ or ‘Kinder Lieben Bunt’ was developed to set it apart from the competition and establish a core purpose of bringing colour into kids’ lives.
The Idea
In keeping with its core audience, an innocent, quirky style was developed using simple sound effects, creating a positive, happy-go-lucky feel. The result was a series of endearing cost-effective short animations to build brand awareness, distributed and promoted across social media in the run-up to the Christmas period.
