Millis Potter
Brand & Website Development
Specialising in adventurous luxury travel to the Indian sub-continent, Millis Potter was founded by Giles Trotter and Marcus Potter. Marcus’s amazing knowledge base allows him to create incredible client itineraries. Using a selection of first-class boutique hotels, and hand-crafted day-to-day experiences, Millis Potter never offers the ordinary but delivers the exceptional.
Insight
Setting yourself apart can be tricky, with companies often accessing the same destination, accommodation, and experiences. Millis Potter's point of difference comes from Marcus' depth of knowledge and the immersion he creates for clients on the ground. Marcus strives to truly understand his client's wishes and Millis Potter aims to offer new ways to immerse you in the destination and see the hidden side, away from fellow travellers plodding along traditional well-trodden paths.
The Spark
‘Immersive Travel’ was developed to position the business, communicating its point of difference from the competition and connecting with an adventurous luxury traveller's mindset. The brand and supporting website were designed to showcase Millis Potter’s incredible knowledge base. The site's content strategy favoured search, allowing Google to view Millis Potter as an authority on adventurous luxury travel to India.
Marcus Potter Millispotter CEO
